Mullen announced today the hiring of Donald Borthwick as its Vice President of Commercial Sales.
| Responsible for $3.25 billion in annual sales to Fortune 2000 corporations in the western U.S., with annual sales deliveries of 100,000 vehicles |
– Borthwick will lead Mullen’s Commercial EV Sales out of Troy, Mich –
Not much is covered about Borthwick but according to an article in 2018 he is well diversified and qualified in his profession. Below are some quoted elements from the article.
Good communication is key to a successful and expedient upfit, Borthwick said , but “whatever the customer wants in terms of the vehicle and how it should perform, we will do our best to get it the way they want it. Most industries are looking for a very specific type of truck or van. They have a very specific spec they want us to build to and that’s part of the
knowledge the field sales team has to have.”“The commercial fleet business is not early adopters of new products and technology. They’re entrusted with spending their company’s money judiciously,” Borthwick said. “It’s up to us to make sure they’re educated, have the facts, and have the chance to see, drive, and feel the product.”
Borthwick, with over 25 years leading commercial vehicle sales for Ford, will spearhead Mullen’s commercial vehicle sales for the U.S. His previous accomplishments with Ford include:
- Grew west region commercial vehicle sales 18% (2008 – 2021), achieving regional volume and margin leadership annually
- Acquired and developed strategic relationships with key, high-volume accounts across consumer retail, food service and package delivery
- Secured primary vehicle supplier relationship with leading last mile delivery company, growing account to be Ford’s second largest commercial customer
- Cultivated early EV adopter customers which resulted in strategic early-stage EV system-fill orders (2022)
“Don is a highly skilled and respected sales leader and will play a key role in establishing Mullen as a leader in the commercial EV category,” said David Michery, CEO and chairman of Mullen Automotive.
Borthwick will be established out of the recently opened Mullen Tech Center, located in Troy, Michigan.
“Don’s impressive track record and success in partnering with large commercial customers make him a perfect selection to lead our commercial sales team,” said John Schwegman, Chief Commercial Officer for Mullen Automotive.
Mullen Automotive (NASDAQ: MULN) is a Southern California-based automotive company building the next generation of premium electric vehicles (EVs) that are affordable and built entirely in the United States. With an end-to-end ecosystem that supports owners from test driving to financing and servicing through a unique hybrid dealership model, customers are supported through every aspect of EV ownership. Mullen’s EV development portfolio includes the Mullen FIVE EV Crossover, Mullen Commercial Class 1-6 EVs and Bollinger Motors, which features both the B1 and B2 electric SUV trucks and commercial offerings. The Mullen FIVE, the Company’s first electric crossover, is slated for delivery in 2024 and features an award-winning design and its patented PERSONA technology that utilizes facial recognition to personalize the driving experience for every individual. On Sept. 7, 2022, Bollinger Motors became a majority-owned EV truck company of Mullen Automotive and on Dec. 1, 2022, Mullen closed on the acquisition of all Electric Last Mile Solutions’ (“ELMS”) assets including IP and a 650,000 square foot plant in Mishawaka, Indiana.
Certain statements in this press release that are not historical facts are forward-looking statements within the meaning of Section 27A of the Securities Exchange Act of 1934, as amended. Any statements contained in this press release that are not statements of historical fact may be deemed forward-looking statements. Words such as “continue,” “will,” “may,” “could,” “should,” “expect,” “expected,” “plans,” “intend,” “anticipate,” “believe,” “estimate,” “predict,” “potential” and similar expressions are intended to identify such forward-looking statements. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, many of which are generally outside the control of Mullen and are difficult to predict. Examples of such risks and uncertainties include but are not limited to: (i) whether the appointment of Donald Borthwick will be beneficial to the Company; (ii) whether the Company will deliver its vehicles within the slated timelines; (iii) Mullen’s ability (or inability) to obtain additional financing in sufficient amounts or on acceptable terms when needed; (iv) Mullen’s ability to maintain existing, and secure additional, contracts with manufacturers, parts and other service providers relating to its business; (v) Mullen’s ability to successfully expand in existing markets and enter new markets; (vi) Mullen’s ability to successfully manage and integrate any acquisitions of businesses, solutions or technologies; (vii) unanticipated operating costs, transaction costs and actual or contingent liabilities; (viii) the ability to attract and retain qualified employees and key personnel; (ix) adverse effects of increased competition on Mullen’s business; (x) changes in government licensing and regulation that may adversely affect Mullen’s business; (xi) the risk that changes in consumer behavior could adversely affect Mullen’s business; (xii) Mullen’s ability to protect its intellectual property; and (xiii) local, industry and general business and economic conditions. Additional factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements can be found in the most recent annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K filed by Mullen with the Securities and Exchange Commission. Mullen anticipates that subsequent events and developments may cause its plans, intentions and expectations to change. Mullen assumes no obligation, and it specifically disclaims any intention or obligation, to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law. Forward-looking statements speak only as of the date they are made and should not be relied upon as representing Mullen’s plans and expectations as of any subsequent date.