In 2023, Uber’s brand value as a mobility brand has increased by 2% year-on-year to reach USD23.3 billion, solidifying its position as the most valuable in the industry. Its remarkable dominance is evidenced by the fact that its brand value is more than three times that of Enterprise, the second most valuable mobility brand, which increased its brand value by 9% to USD7.7 billion.
Moreover, in addition to being the most valuable mobility brand, Uber has also achieved the highest Sustainability Perception Value of USD2.4 billion in the rankings. On the other hand, Enterprise has been identified as the strongest mobility brand, boasting a Brand Strength Index score of 76.7 out of 100 and an impressive AA+ brand rating.
| Source : Brand Directory |
