Kia’s Eco Models Dominate Sales, Accounting for Over 42% in March

Leaders in electrification, Kia’s Eco models (hybrid, plug-in hybrid, and EV) accounted for more than 42 per cent of sales in the month, marking an 18 per cent increase YoY.

  • All-time record month in March with 19,703 new cars sold
  • Biggest quarter ever for Kia sales
  • Eco models account for more than 42 per cent of sales in March
  • Sportage and all-new Niro sales combined make Kia the best-selling Compact SUV brand in March and year-to-date

Kia UK Limited has recorded its biggest ever month* and quarter-to-date for new car sales, with 19,703 sold in March and 32,255 in Q1 2023, making Kia the third best-selling brand in March and the fourth for Q1.

The records reflect Kia’s global success in March, which saw the Korean brand register 278,275 units globally, a 10.9 per cent increase year-on-year.

More than 20 per cent (4,068 units) of Kia’s March total were hybrid vehicles, breaking yet another record for the highest number of Kia’s efficient hybrid models sold in a single month.

In addition, Q1 2023 was the best ever quarter for sales of Kia’s plug-in hybrid models, with 2,263 units sold. Kia currently offers PHEV versions of the Sportage, Niro, new XCeed and Sorento.

In terms of model performance, spearheading Kia’s success was the Sportage family SUV, which finished the month as the fourth best-selling car in the UK, with 5,888 units sold and the fifth YTD with 9,559 units sold. Together with the Niro, Kia was the best-selling brand in the highly competitive Compact SUV segment, both in March and year-to-date.

Kia’s ever-popular Niro EV, which replaced the e-Niro last year, finished the month and quarter as the seventh most popular EV in the UK, with 1,483 units sold in March and 3,139 YTD.

The pioneering and fully electric EV6 saw its best ever sales quarter, with 1,933 units sold, and with 1,302 of those sold in March, ensured its position as the eighth best-seller in the UK top-selling EVs list.

Paul Philpott, President and CEO of Kia UK Limited, said: “This is an outstanding result that reflects an unprecedented effort by all our dealer partners and our hardworking staff. Naturally, this success also results from our award-winning products that provide our customers with the cars they want and the technology they need, at competitive prices.

“Last year, we sold more than 100,000 new cars in the UK for the first time ever and this March we have sold almost 20 per cent of that total in a single month. This clearly shows the appetite for our growing model line-up, backed by our pioneering seven-year/100,000-mile warranty and award-winning customer care.

“As leaders in electrification, it is rewarding to see more and more of our customers choose an electrified model – and there are plenty more to come – following the reveal of the exciting seven-seat electric SUV, the Kia EV9, we will then be offering nine EVs in the UK by 2027.”

EV Evangelist, Passionate About Electric Vehicles/Mobility. Tune in on X : @HDEONEV